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MVP and MVT

MVP and MVT

  • An MVP is a minimal functional product built to validate what customers actually want by observing real usage.
  • An MVT (often called Minimum Viable Experiment/Test) is a small, fast, lowcost test designed to validate a specific assumption before you build anything substantial.

Minimum Viable Product (MVP) A simplified but working version of a product that early users can interact with. Purpose: validate productmarket fit and gather real behavioural feedback.

Minimum Viable Test (MVT / MVE) A quick experiment to validate a single assumption — often before building an MVP. Examples: landing page, survey, fakedoor button, email test.

  • MVT = “Should we even build this?”
  • MVP = “We think this is worth building — now lets test the simplest working version.”